How to grow your email list on a tight budget is a challenge facing many online marketers. This obstacle will test you to your core. But if you persevere, you will succeed and you will come out with a toughness that will propel you to online success.
Putting Together a Free Multimedia List Building Strategy
When you begin the process of actually sending traffic to your landing pages, you want to use a multimedia approach. In every demographic, you are going to find people that have personal preferences for text, video, images, or even audio.
When you are using text, you want to make sure that your writing is casual and conversational for social media and that it provides value and has a strong call to action with every post that you make.
If you are using video, you want to make sure you have the length of the video right for whatever platform you are choosing to use. For example, YouTube videos can be longer than TikTok videos and the audience will have preferences for each platform.
You also might want to consider the use of live video such as Facebook live if you want to have some sort of interactive session with your target audience and answer questions or provide some sort of value to them in the hope of getting them to go to your landing page.
Video Content is a Challenge
With video content, you’ll have to grab the attention of the person scrolling through their social media platform, and make sure that the graphic is appealing and clear with the enticing call to action.
If your plan is to use audio as a media format, such as the creation of an audiobook or podcast, you want to not only record audio that has your call to action verbalized, but you also want to use show notes in the description that make it clear to your listener what the episode is about and what they need to do next.
You can use this media on a variety of different platforms and with different strategies to get people to go to your landing page and sign up for the free gift you are offering. First, let’s talk about the use of social media.
This is something that just about everyone is using in one way or another. Therefore, you should make sure you apply it when considering how to grow your email list on a tight budget.
For example, you may have individuals who are spread across a variety of platforms, and some that are very loyal to one particular platform.
So you want to make sure that when you are considering posting on a platform for your free list building efforts, that your audience is actually present and active on that site or app.
Facebook Deserves Special Attention
Facebook allows you to build a page that can be integrated with Aweber. But you can also start a group for your niche topic and deliver tons of value to your members and then deliver a call to action for them to follow the link to your landing page to get their free gift.
Facebook also allows you to have events and live stream to your audience. With YouTube, you can start a channel and leverage it as the second largest search engine online.
Optimize Your Videos
You’ll want to optimize your videos just as you would blog posts, with keywords in the title and description area, and also focus attention on the thumbnail image, which is your first impression and chance to pull in viewers and make them subscribers.
TikTok also uses video, but it’s more for shorter-form content that lasts anywhere from 15 seconds to 3 minutes, preferably. It can go longer, but most users on that platform want bite-sized value and CTAs.
You can build a list there using LinkTree in your bio where you list more than one link, or simply have the link to your landing page in your profile’s bio area so that you can verbally tell people to follow the link in your bio to get their free gift.
Instagram is similar to how TikTok works link-wise, but it uses a mix of video and images. You’re allowed to link out from your bio there, too – so you can use LinkTree or the raw link to your landing page.
Pinterest is similar, but you have to focus on images that stand out with clear text in the image for what it’s about. Similar to YouTube’s thumbnails, it’s a first impression and you want to take time to make the images look amazing, using free templates on Canva and free stock photos if you need to.
Another way that you can use multimedia to build a list without using social media is to have a product launch period this can be a text eBook that you put together or a video course.
No Upfront Cost to List on Warrior Plus or JVZoo
You don’t have to pay anything upfront to list it on a platform like Warrior Plus or JVZoo. They will take a portion of the sales as the fee when they come in. But it does allow you to recruit affiliates who are your direct competitors and whose lists mirrors exactly what you want to have your subscribers be.
When these individuals promote for you, and their customer buys, they will receive a confirmation email allowing them to be on your list for more information. All this will cost you is time in creating the product.
If you don’t want to put together a product launch, you can also host a giveaway event or a webinar where people attend and sign up in exchange for the value that they get. With a giveaway event, they will pick and choose whose offer they sign up to download.
With a webinar event, they will be signing up ahead of time to be able to get the access code that will allow them to attend or download the recorded version to watch or listen to later.
Even if you don’t have the money for webinar software, you can still create something that you can record and use as a lead magnet. Or, you can be available as one of the niche experts whenever someone else is having a webinar and needs a panel of people to talk about the topic with their audience.
How to Grow Your Email List on a Tight Budget Even When You Now Can Afford to Spend More
Eventually, you’re going to come to a point where free list building is still happening for you, but you want to ramp things up. This is beneficial when you have a little bit of money to reinvest in your business.
For example, if you are using one of the auto responder tools that is running ads in your emails until you become a paying customer, you may want to invest in a paid option that will remove those ads.
You may want to start spending some money on private label rights content that will allow you to bring in more visitors with your blog, social media profiles, and even to act as lead magnets to entice more people onto your list.
You may want to higher a virtual assistant or a different type of freelancer to assist you with getting your tasks done each day regarding list building so that you can focus on other things.
Bring Someone In to Help Free up Your Time
For example, a virtual assistant can handle the publishing of content to your blog, they can schedule your social media posts using a tool like Hootsuite, and they can respond to any inquiries from people who want to know more about your business and direct them to the landing page.
You might even find a tool like a chat bot that you want to install on Facebook or on your own website that helps answer common questions and direct people to get on your list for more information.
If you have tired of the free platforms like WordPress and templates that are available to you, you can always level up with a top tier page builder or paid for web designers, graphic designers, and ghostwriters to help you with your list building efforts.
But none of this is required in order to get the ball rolling. You want to start building your list from day one period don’t worry if you don’t have the budget to afford all of the top tools and assistants.
There are ample free tools, templates, and systems that you can use to be competitive with your list building strategy. As long as you are willing to do the work and leverage the tools that are available to you, nothing will stop you from building a large list of subscribers on nothing more than a $5 a month budget.
How to Grow Your Email List on a Tight Budget
If you happened to read this post first, you owe it to yourself to read the introductory post on this subject.
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