Side hustles for stay at home moms – Part 1 – As a demographic segment, stay at home moms are keenly aware of the financial squeeze affecting most households, including theirs.
In today’s economy, stay-at-home moms with a side hustle are all too aware of these ever growing financial pressures and fears.
They’re not just sitting around though; these moms are rethinking their side hustles, wondering if they can turn those part-time gigs into something bigger.
Imagine this: looking after the kids while turning your side hustle into a full-time income from home.
Sounds amazing, right? But can it really happen? How much time would it take?
Here’s the thing: moms who used to clock in at offices are less interested in jobs that don’t offer raises or flexibility. This especially holds true when it comes to women interested in side hustles for moms.
Turning Side Hustles Into Serious Money-makers
And guess what? Stay-at-home moms, especially those contemplating an eventual return to the corporate world, are getting in on the action. They’re diving in, figuring out how to supercharge their side hustles into serious money-makers. Naturally, they are now unlikely to return to the corporate 9-5 world.
Now, remember those usual complaints from office workers?
Not making enough money and working way too much. That’s what pushed a lot of stay-at-home moms into action. And the trend keeps growing as more moms are grabbing side hustles.
Sure, it might mean more time on the grind at first. But many are smart enough to know that with some research and reconfiguring, their side hustles can be more productive and much more profitable.
And the payoff can be worth it.
Think about it: extra money to cover rising costs like food, gas, rent, and bills. Side hustles come in all shapes and sizes. You can tackle them at night or on weekends, whenever it suits you.
And many side hustles can be expanded when you implement a business growth strategy, especially if you take advantage of outsourcing to increase productivity.
So, as stay-at-home moms set their sights on bigger things, they’re not just boosting their bank accounts, they’re taking control.
The Story’s Changing…
It’s giving a chance to rewrite the usual money-making script.
It’s an exciting journey, inviting these ambitious moms to steer their side hustles toward full-time success—a journey that’s all about adapting, seeking growth and efficiency at every turn, and showing their entrepreneurial spirit as they seek to grow their business and improve their financial status.
So these stay at home moms, especially the ones who had plans to eventually return to a corporate office job, are seriously exploring what they must do to expand their side hustles into a well paying full time earning activity,
Common Complaint From Traditional Employees
The most common complaints from traditional employees are that they don’t earn enough and spend too much time at work at the office.
This is what drove many stay at home moms into their current situation. And the trend continues as more and more moms are picking up side hustles.
While it does take up more time, it can at least greatly increase your income, so that you can afford to keep up with the rising cost of food, gas, rent and utilities.
Side hustles are any form of side job that you can do either at nights or on weekends during off hours.
They can be done both in person and online, and you can either be self-employed or working through another company.
Transform Your Side Hustle Into a Fulltime Career
Under the right conditions, you can transform your side hustle into a fulltime career of its own in which you earn more money and have a better work-life balance than you did in your previous job.
All it takes is a little preliminary investigation and some strategic planning.
But if you are like the stay at home moms who already have a side hustle that’s already making them money you are already a step ahead. You should be able to transform your current business into a full time business.
You don’t want to earn a few dollars and leap without looking everything over carefully. Instead, you want to have a formidable plan to grow a business from your side hustle without a struggle.
Scouting the Marketplace for Viability and Performance
In order to know whether or not it would even be viable for you to turn your side hustle into a full scale business, you should look towards competitors and people filling similar niches, especially in your area if it’s an in-person side gig.
The number one thing to look for when scouting out the competition is whether or not they’re even successful to begin with. If nobody is really pulling in a significant income off of that line of work, it’s probably not popular enough to drop your career for.
You also want to check for saturation in the marketplace. If a few large-scale brands are consuming the majority of business, check to see whether any smaller companies are having success.
It’s not impossible to be successful in a market that’s oversaturated or one that’s generally not as in demand, but it is more difficult and a greater risk if you’re considering dropping your job for it.
For example, if you wanted to start a daycare business in your area, but there are already multiple well established daycare centers owners that cover most the area, it would be difficult to find someone willing to sign up with you unless you did it better for less or were more reliable.
Offer a Better Service Than The Competition
It is possible to succeed anyway in this situation, because the other daycare centers may do a poor job with some aspects of their service, and have poor customer satisfaction. However, the safer option would be to swap off to something similar enough, but still different.
In the daycare example, one local ad said:
“Go Beyond Daycare. Our Programs Prepare Each Child for School and the Future. Enroll Now. We Prepare Children for Elementary School, While Keeping Them Safe & Healthy.”
It’s close to other existing daycare center offerings, so it’s not completely foreign, but it’s different enough that there’s a need open for you to fill.
These same concepts apply online, but it’s a little bit different. You’re competing with people all around your country and all around the world. That means you may have more competition.
When you’re a potential competitor in an online business, there are a few things to look for when checking to see if you can carve a place out for your own brand. Namely, you want to see how much of a demand there is for the online service, and you want to see if you can distinguish yourself from others.
Checking to see if there’s demand for something is much easier online than it is in person. Typically, people will post questions to forums asking if anyone knows a good resource for a particular service, and you can gauge interest from that.
For example, if you were a webpage designer, you might check around on entrepreneurial forums and groups to see how many people are looking for one. From there, you can also check the replies to see how many different options they have already.
Use a Good Keyword Tool
A good keyword tool can also show you the volume of interest, and you can find out who your top competitors are and what they are offering so that you can be strategic with your own services.
Naturally, there’s always going to be more competition online, but as long as you’re able to distinguish yourself from others, you’re more likely to generate a good stream of income.
If many of your potential competitors lack certain things like an appealing logo, an accessible website, and don’t rank highly on search engines like Google, then there’s a good chance that you’d be able to outperform them if you had those things in place.
After all, small aspects like a professional look to your website and strategic SEO search engine optimization can make you stand out among your peers and allow you to break through in a market that’s otherwise well saturated with competition.
Is the Competition Making Money
Making sure that other companies or individuals are thriving in the field you’re considering is super important.
Why?
Well, you want to be absolutely sure that it’s a smart move financially before you dive in.
Sure, any gig could bring in a little extra cash on the side, which is nice. But what you’re really after is a business opportunity that’s more than just a side hustle. You’re aiming for something that has a real demand – the kind that can support a full-fledged business.
Think about it this way: let’s say you manage to land a couple of clients each month. That’s great, but it’s not enough. You need to make sure there are tons of potential clients out there. There should be enough to keep you busy month after month, year after year.
You don’t want to end up in a situation where your income is like a roller coaster, up one month and down the next.
Here’s a clear example: imagine you’re a logo designer. You might get a couple of people here and there who need logos for their new businesses.
But if that’s all there is, it might not be enough to pay the bills for the entire year. You want a steady stream of clients, folks who are starting new ventures and are eager to have you design their logos.
Long story short, before you jump ship and switch careers, make sure there’s a sea of opportunities waiting for you.
You don’t want to sail into uncharted waters without a map – or in this case, without a solid plan for consistent, reliable income.
Expand to Increase Revenue
Going bigger with something like graphic design could really be a smart move. Imagine diving into the world of website graphics. Think eye-catching headers, snazzy sales page graphics, cool product images, social media dazzlers. And even those banner ads that pop up everywhere.
To make sure this transition hits the bullseye, you’ve got a handy plan at your fingertips. First off, get cozy with the demand for your new venture.
Chat with folks, ask them what’s missing from the scene that they’re craving. And don’t stop there – use your social ninja skills to eavesdrop on consumer complaints. Yep, turn those frowns into your secret weapon.
Now, picture this: you spot a golden opportunity that totally fits with your opinion. But maybe you need to polish up your skills a tad or learn some new tricks.
No problem…
Invest some time in boosting your know-how and consider giving out a few freebies. Why? Because those freebies are your golden tickets to gathering testimonials and tips for fine-tuning.
In a nutshell, leveling up to graphic design could be your jackpot. Just be the friendly detective, find what’s missing, and tweak your talents ‘til they sparkle like diamonds. You’ve got this!
Devise a Marketing Strategy to Bring Awareness to Your Offer
OK, let’s talk about how you spread the word about your new business – it’s a big deal, trust me!
If nobody knows you exist, well, you’re kinda like a ninja in the shadows – no clients for you. And hey, if you mess up your marketing game, you might end up giving folks the wrong impression right from the start.
Now, here’s the interesting part: marketing has a bunch of options to try for your new venture.
First things first, you’ve got to decide which appealing options you want to dig into. You see, there’s this whole buffet of choices, all depending on what kind of business you’re running and how deep your pockets go.
Therefore take a moment and pick your marketing approach wisely!
How to Advertise an In-person Service
For example, if you were trying to offer an in-person service like home repair to a wide audience, you could advertise either in person or online. In person options like billboards and flyers might be more effective, but are also costly.
Billboards and flyers are used best when they’re directed at the right audience at the right time.
For example, a home repair service, would be best directed towards areas that can afford it and might actually need it.
You would want to put flyers in neighborhoods that are a bit older, but are still well to do enough to afford repairs. A newly constructed area or a very poor neighborhood might not see much return on your investment into marketing.
Timing of your flyers can also make a difference
For example, a roofer might see more success putting out roof repair flyers after a major storm, which could’ve cause damage to the roofs in the area.
In-person services can also be advertised online, generally for free. Many communities have online groups or websites where they share things like service recommendations, and you might be able to advertise yourself there if it’s allowed.
Side Hustles For Stay At Home Moms – Part 1 is the first of a 3 part article. Be sure to check out Part 2 HERE.
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