Secret to Branding Yourself

The Secret To Understanding Personal Branding

If you are unfamiliar with personal branding then it may seem overly complicated to you.

If you take the time to understand how important and relevant personal branding is, you will see that it is probably the most important business decision you will need to make.

A personal brand will add value to your business that you never thought possible.

So, what exactly is a personal brand?

Simply put, it is the way you want your audience to see ‘you.’

You probably already have a brand and don’t know it. Everything you share on social media sites makes up your particular brand.

When you share recipes, pictures of those you love, foods you eat, and other subject matter, you are sharing a part of yourself with your audience. These are the things you want people to know (and love) about you.

The things you share on social media are usually positive and show you in a good light. You show people the good things going on in your life, and normally leave out the negative.

Your Online Presence

Whether you are aware of it, or not, your online presence is created to give others a certain impression of you.

Once you understand how what you post is a part of you, then you can put it together to create your own personal brand.

Personal branding is a combination of your beliefs and values, your education and your life experiences. It is uniquely you. Once you understand all the parts are you, then you can channel them together to create your personal brand.

Be Authentic

Don’t strive to be something you are not. You need to keep it real and be a real person and not a persona created solely from your content and personality traits.

Being authentic can be easier said than done. To be authentic you have to expose not only your strengths, but also your weaknesses. You have to be vulnerable, and this doesn’t always come easy.

Most of us are afraid of the of being subjected to the negative opinions of others, even tough these are people we don’t know, and probably will never meet.

If you are real, you are also vulnerable which makes you feel exposed and unprotected. But the thing is, these are mostly thoughts and feelings that exist almost entirely in you own mind.

You want to go with personality, but not be so polished that you seem unapproachable. Your followers want to connect with your brand. They also want to support a real person, not a phony.

The Real Secret to Personal Branding

The biggest secret in the world of personal branding is to make it appear as if you don’t have a brand at all. Your brand is your personality and should be as real and authentic as you can make it.

Making connections and gaining loyal followers is what personal branding is all about. Take the time to create the perfect brand for your business and watch your business grow.