Creating a Personal Brand

 

If you want your personal brand to become successful you must first become credible to your audience. You do this by building connections with your followers to gain their trust.

Once they see you as an authority figure within your niche, they will view you as trustworthy and credible.

No one sticks with a business they don’t trust; this is why credibility is so important to grow your brand.

Live What Your Brand Stands For

One way to make your brand seem real and authentic is to live it, embrace it and show your audience you really care about what you are selling.

People don’t care much for brands that come across as phony. With photoshop being so easy to use, it is wise to be honest when dealing with your potential followers.

Your Social Network

Another way to build trust is to have a strong social network behind you.

Preferably, you want to associate with people within your niche industry, and connected somehow to your brand. Having this network of high profile people will make you appear more trustworthy. You enhance your image by association.

Be a Guest Writer or Speaker

You could also build trust by being a guest writer or speaker on other sites. Even a simple profile of you on these sites will boost your credibility.

When an audience sees that other brands trust you, they may see you as someone to trust and respect as well.

Clean Up Previous Posts

Something most people neglect to do is search the internet for anything they may have previously posted that doesn’t align with their brand.

This is an important step to take if you think there might be posts or pictures that could damage you and your brand. Remove everything that you don’t want connected to your personal brand.

Personal Brand With Results

Building trust means showing results. No one wants to follow someone who is all talk, and no action.

Since you ask your audience to follow a call for action, you need to follow through yourself when the need arises. You want to come across as a credible brand, not an annoying individual.

The Person Behind Your Brand

Sharing yourself with your audience is a great way to let them know the person behind your brand. Relating to your audience makes it easier for them to engage with you.

You want your followers relating to you as a person and not just your brand. This strengthens your mutual relationship, making you appear credible.

Benefits of Credibility

As you can see, credibility is vital to the success of your brand. Credibility increases your audience, as well as strengthening your mutual bond.

Just be reliable and trustworthy and the credibility will follow. The more credible your brand is, the more opportunities you and your brand have of growing and succeeding.

Take some small action every day to make your brand stronger and unique. Your reputation is built over time. You need to be persistent and consistent in your branding communications.

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