Creating an About Me Page is an important step in developing your own blog space… all of which is definitely a lot of work, but if you truly enjoy what you are doing then you can grow beyond your wildest dreams.
The most important part of any blog are the pages you dedicate to talking about ‘YOU’ and how you got to this place in your life.
Read on to see how to develop your ‘About Me’ page.
Clear Communication is Critical
Before you begin writing your About Me page you need to understand what a value proposition is: a value proposition simply tells your readers what you are offering them and what they can get from you and your website. Clear and precise communication on what you have to offer is a great benefit.
Your best bet would be to take your value proposition to a unique and interesting perspective, something that sets you apart from all others.
You should already know that your niche is filled with other people offering basically the same information; therefore, letting yours shine will draw the attention towards your brand.
1. Be The Hero
People search online for easy solutions to their current problem, and want to come away with a positive experience. You can build up a ‘hero section’ to show yourself as an authority on your subject.
Start off by telling a brief related story, or sharing an interesting fact. Grab your audience immediately and show them you are as real as they are. Make them laugh and you really have them hooked.
Share a quality photo of yourself: head shots are more intimate than full body shots. Smile and relax and let your inner self shine.
Furthermore, it is in your best interests to brag about your own accomplishments, and victories. This assures your readers that you understand where they are and that you have the knowledge to help them grow and learn.
2. Share Yourself
Sharing a personal story about your current journey is one of the easiest ways to connect with your audience. Everyone wants to know how you started out as a nobody to achieving success that they have only dreamed of.
You should share your successes as well as your failures. People like knowing that you are human and make mistakes too.
Always finish your (short) story by including your plans for the future. You don’t have to go into details, it is enough for your readers to know that you plan to keep going forward.
3. Sell Yourself
The most important reason for creating your About Me page is to sell yourself to your readers and to any future prospects who should wander in. You should share your stories, but not brag. Share your successes and sell your strengths.
Use various ways to share yourself: writing is a given, but you can share images and short videos that emphasize highlighted aspects of what you are offering.
When you put forth a friendly, easy-going persona, you are showing others that you are approachable and open to discussions and building relationships.
4. Layout is Key
Every reader will visit your About Me page, so it is wise to make this page as attractive and appealing as it can be. First impressions are everything, and your readers want to be impressed.
Use a nice mix of graphics and text. Avoid large blocks of text filled with an abundance of information. Engage your readers by creating a smorgasbord of ideas and info.
Remember to stick to your brand and keep visuals, colors, tone and voice the same for all pages. A seamless flow from page to page will make it much easier for your readers to engage and stay on your website.
5. Call-to-action
The best way to keep your readers on your website is to show them where they need to go next. Most people are hesitant about continuing on, you need to offer them a clear call-to-action to direct them to the next page.
Have you written articles that your readers would enjoy and get something from? Place a call-to-action button on your About Me page and share this right away.
If you have other important articles, videos, blog posts or relevant material your readers may enjoy, let them access all of these from your About Me page. This gives them a clear jumping point into whatever material interests them the most.
Always remember to put a call-to-action at the bottom of the page to remind your readers to contact you if they have any questions or comments they want to share. Letting them know you are open to further communication is a big deal.
Anonymous or Open
One of the greatest things about the internet is the ability to remain anonymous if you choose. This goes for those who create their own blogs, too. Being anonymous or not is a choice you need to make before starting your blog.
If your subject matter is controversial then being anonymous might be a good thing. This type of subject matter can get some people really riled up, you want to avoid confrontation with people who just want to harass you.
Another reason to remain anonymous is you have a lot to say, but have no desire to be in the spotlight. Often times people want to remain anonymous if their blog is about a subject matter they never discuss in their real life. Being online gives bloggers the peace of mind to speak their mind without being harassed offline.
In The Spotlight
However, if your prefer being in the spotlight, and are looking to make a name for yourself and your brand, then you really should not remain anonymous. Sharing personal information with your readers not only gives them an insight to who you are and why you do this, but makes people feel more comfortable talking to you person-to-person (as much as you can online.)
There is a balance you must make when sharing personal experiences – too little information and your readers will not connect with you; conversely, too much information can be damaging, since whatever you share is on the internet forever.
All About You
If your blog is about YOU, then, of course you are going to share a lot about your life. However, be mindful and never show your address or street name, unless these are important for your business.
Informational blogs do not need as much personal information as others. It is enough that your audience knows who you are and what you stand for. Being semi-anonymous works well for this type of blog because most people come to blogs looking for information about your subject.
Pique Their Curiosity
Blogging is about offering your audience something valuable. Whether you write a story or offer them useful insight, your end goal is to get people to read your blog pages and share the content with other people.
Here are a few things you can explore to help your blog stand out from the other blogs in your niche:
* Use social media
Make Facebook, LinkedIn, Twitter and other social page icons into Share buttons throughout your blog.
* Be SEO Friendly
Learn to use key words to help people find you faster.
* Talk to Your Audience
Don’t sound like a textbook, write as if you are speaking directly to your audience.
* Don’t Stray
If you started a blog about healthy cooking, don’t change that format. People come for that content, not to know how you change a tire.
Of course, there are many more ways to catch people’s eye. Check out other blogs and see what makes them work. Incorporating ideas learned from other pages is a sincere form of flattery, just make the content your own.
Be yourself, have fun, and give yourself the credit you deserve for starting your own blog. Your reward will come after a long, well thought out journey.
Enjoy the ride, and Check Out This Valuable Information.
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