Advanced Facebook Marketing – Facebook is a marketing powerhouse when your audience is in the 30 and over age group.
It provides you with three avenues to reach your audience and serve their needs while establishing yourself as an authority in your niche.
When implementing advanced Facebook marketing, you would be wise to note that Facebook gives you three specific ways to reach your audience.
This will establish your presence as a leader in your niche.
You can reach your audience in:
- a profile
- a page, and
- a group
You have the advantage of building these three different areas in a way that maximizes your impact in helping them satisfy their needs.
Plus, they allow many different media formats that range from text, images and video to livestreams, too. You can take a free, organic approach or delve into paid advertising on this platform.
And if has many different niche audiences on it – everything from weight loss and survival to pets, relationships, marketing and more. You’d be foolish to avoid this platform as one of your go to methods for social media marketing because it still ranks as one of the top platforms for information and engagement.
Create More Advanced Content for Facebook
This is a robust platform that is fairly open to what you want to do with your audience in terms of offering a rich experience for them. You’re still competing with many other niche leaders, though, so your content has to stand out.
Facebook has something known as 360-degree content. If you can find a way to tie this in to your marketing, with an interactive photo element, it will stand out in the feed as something different.
This is perfect if you’re attending an event or on location somewhere special. It helps put the reader in your shoes, so that they can immerse themselves in the setting.
This is great for personalization, too – such as sharing a picture of a beach setting during a sunset.
If you’re running ads on Facebook, consider using Canvas ads. These open up from a Facebook feed into a full screen ad where you can use images, text, videos and a call to action button that appeals to more mobile users and eliminates surrounding distractions in the feed.
Overall, making sure your content is engaging, valuable and has the ability to draw the readers’ attention as they’re scrolling down the page is what’s going to give you the advantage you need over your competitors to excel in this atmosphere.
Work on Building a Thriving Community
Community is everything on Facebook. Even if you’re using a business Facebook Page, people like the camaraderie they get from interacting with like-minded individuals. So you want to leverage the groups option to make the most of it.
A group gives people the instant feel of a community where they not only get access to your valuable insight, but that of their peers as well.
Some marketers make the mistake of using it as an advertising platform whenever they have launches, but you need to provide value in the group to get people to stay and engage.
A thriving community group on Facebook, focusing on Advanced Facebook Marketing, will attract more members, and the user-generated content will create an active environment that enhances your ability to market to your audience.
Make sure your niche group is set up completely with branding and recognition everywhere that it’s possible. You want to post consistently, sharing insight they may not find on your blog or list.
Be encouraging of participation and sharing of ideas by others and facilitate discussions so that people want to be part of it. Make them think about the niche in a new way, and also provide guidance on products and strategies, too.
You want your group to feel exclusive, and making it private is a good way to ensure people want access to it. By allowing crowd-sourced content, you’re greenlighting social proof and growing the appeal of your brand.
Appeal of User-generated Content
User-generated content is more relatable to your audience than that coming from a top level expert in many cases. They like to know that others just like them have seen results.
Instead of just relying on text, images and video to share information, try to take advantage of live streaming on this platform, too. This is a raw and unfiltered approach to engaging with your audience, so you want to know your topic and be able to converse with them about it on the fly.Benefit
Benefits of Live Streaming in Advanced Facebook Marketing
With live streaming, they get to interact with you and ask questions, and you can pick their brain about topics that you need for blog content, emails, and products. You can even have a cohost on the livestream if you want to bring in an expert to supplement your own knowledge and simultaneously get access to their followers, too.
Think of ways to elevate your live stream in addition to the knowledge shared. For example, you can present a poll or survey during the livestream, gather feedback and then address their needs to show you’re listening.
You’ll want to have a goal in mind, such as list building or selling, so that your livestream has a purpose and you can evaluate its effectiveness. Make sure it’s planned and announced ahead of time, not spontaneous where your audience will miss it.
Make sure they know it’s going to be a live Q&A session so that they’ll come to the table with the issues they need addressed. If possible, record the livestream so that you can gift it to your subscribers or use it as a bonus elsewhere in your business.
Don’t spend your entire live welcoming each new individual into the stream. Instead, keep the insignificant chit chat to a minimum and focus on proving your worth to the viewer.
Use the Real Time Analytics Available to You for Higher Performance
If you’re running Facebook ads, you’ll have access to data that can tell you what’s working with your ad campaigns and what’s not. You’ll be able to track your user’s journey to see where they interact and which marketing efforts are most effective.
For example, you will get to see where the user saw your ad. Was it on their mobile device or their PC at home? They may see the ad more than once, and you’ll be able to tell which version and at what point they took action on it.
If you’re not paying attention to the analytics Facebook gives you, you won’t know how to improve, or what to replace. You’ll be stuck with a stagnant campaign that either underperforms or isn’t living up to its best potential.
Facebook also has conversion tracking you can measure in your ads manager and events manager. This will show you if your funnel is working well and help you target the right people with the right messaging.
Use Pixels to Track Standard Events
You can use pixels to track standard events, custom events and custom conversions. After installing the pixel, you can see when someone is searching for a product, viewing it, buying it, using a promo code, etc.
Facebook is always releasing and updating features to help their users make the most of their experience. This is true for both the consumer and the marketer using the platform to connect with one another in a mutually beneficial manner.
You can wield a lot of influence on this social media site if you’re willing and able to be creative and driven by data and features at your disposal. All that’s required is that you do more than your competitors and level up in an effort to provide what your audience is craving.
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