Content Repurposing Strategy

Content Repurposing Strategy – As a blogger you already know that you need to share your content as soon as you upload it to your page. You know the drill: write content, upload to your blog, share the news on all your social media sites and do it again the next day.

What happens if you can’t get a timely update on your blog? Do you not promote yourself that day?

Of course you can still promote your blog. You do have valuable material already posted there. There is nothing stopping you from promoting some of your older stuff.

This promotion may bring back those who read the old posts, but have not seen the new ones. It will also give your new followers a taste of what they missed, and make them want to go back and read it all.

You will also get new readers from using an old post and promoting it again in social media. This is an ongoing process.

Reruns Work

Let’s say you wrote an article about Hank Aaron that you uploaded to your blog? It went viral and had thousands of hits in just the first day. However, the hits trailed off until now they are barely a trickle.

Should you abandon that article and try to write something else for today? Of can you get new life from an old article?

A post about Hank Aaron is timeless. It is not related to anything currently in the news, and will still appeal to a wide audience. This type of article is called ‘evergreen’ because the content stays relevant long after it is first published. So, go ahead and promote your evergreen articles again.

Content Repurposing Strategy – Promote Your Article Again

You can promote your article in the same places you promoted it before. No doubt each of these places will have grown considerably since the last time you offered up your blog posts. Therefore, your post will be seen by more people the second time you promote it. But don’t stop there, find new places to share it and increase your hit count even more.

You could be sitting on your own goldmine of old content. If previous posts were well received before, then there is a greater chance of success the second time around.

Update Old Posts

There are not many better ways to implement a content repurposing strategy than the extra mileage you get out of your old posts when you update them when needed. This way you can promote them as new posts in all your social hang-outs.

Doing so shows Google that you have relevant content that is up-to-date and informative for all to see. It is always nice when your blog site shows up on Google’s first search page. You could not ask for a better way to up your SEO game.

These updates are a great way to increase the visibility of your blog. It’s a way to squeeze the most value out of your content.

Your blog should not be static. It must be an ever growing entity. Every post, every update is part of your journey to blogging success.