Creating content, especially content that sells is a key function of online marketing. It can be created for teaching as well as entertainment.
I have created this eBook to teach you the concept of creating small information products simply by using your blogging content. You will learn how to create, price, market and sell your products.
Creating Content in Digital Form
Information products include any content information that is helpful to those you intended to benefit from it. Information products may be in the form of digital video recording, audio recordings, an eBook, or even a combination of the three.
While it is possible to move into print products, the products bought and sold online are mainly digital products that use digital technology.
Selling digital products is lucrative because you don’t have to purchase more inventory.
Physical products cost you money each time you sell a product and, while your cost does go down, you will never get it down to zero.
Advantages of Digital Products
Digital information products have a one-time starting cost, and once you have reached that amount, it all becomes profit afterwards. There are no more costs to create your product.
Whether you have a niche blog, consult others, provide services to others, run a small business, or coach people in some way you already have information products available.
Your goal is to make money and have your audience view you as an expert in your field.
You already know how great it feels to make money while you sleep, now imagine how much better off you will be after you learn the methods within this eBook.
Using this method will help you create enough content that you can turn into new information products. You can then offer them every few weeks or once a month.
In this way you not only sell new products, but build your email list, your product library and increase your income while doing so.
Importance of Your Concept
It is not hard to create small information products that will generate a full time income as you might think.
After all, you are already creating content, why not take the extra steps needed to turn that content into a money maker?
Blog Posts
The first thing you need to do is come up with a concept for your blog series.
You want to look for something that will solve problems, or educate, your niche audience and convey to them that you have the solutions to these problems.
You want them to think you are an expert
Let’s say you are blogging for a group of people who have preschool aged children at home.
You first want to make a list of all the ‘pain points’ and the solutions you have for each one.
Doing this will help you decide just how the blog series should start and proceed with you solving potential problems.
At the same time, you can develop your mission statement which will guide you as you create new content.
Don’t neglect audience personas; creating them will also help you focus on your content creation.
Need for Outlines
Once you have chosen the topic of your blog series, it is best to make an outline of blog posts that will make up your report, information product or eBook.
Choose 10 to 20 blog posts to start
Making an outline will help keep you organized as you work through your material, and it will save you a lot of time in the long run.
You might have hated creating outlines for class projects, but don’t worry, no one will be grading this outline.
The reason you want to create an outline is to organize your thoughts before you start writing your blogs, and, by putting blogs in a logical order, they will make sense to your audience.
Time to Write
Now that you have your outline done it is time to start writing.
If you are creating a series you are going to want to write as many blog posts as you can in one sitting.
This is not only so you keep the same ‘voice’ in each post, but it helps you stay on topic and remember what you have already covered.
A good number of posts to start with is around 5 or 6.
If you don’t feel like you can accomplish writing this many blog posts at once, there are people more than willing to write for you.
Your outline is a great guide for anyone who does your writing.
A summary of what you are looking for with each blog post will also be a great benefit to the writer.
Formatting
If you use MS Word you can put all your blog posts on one document.
This saves you time when you are ready to publish them: a simple copy and paste and you are published.
No need to search through multiple files to find the documents you want. A nice benefit to using MS Word is that you can use the same document to create your own eBook.
You could also use the self-hosted WordPress. You will still have to copy and paste from a Word document. You will also need to make sure that you use the right headings and subheadings for all SEO purposes.
Yoast SEO offers a great plugin to get you going: http://wordpress.org/plugins/
Fill Your Schedule for Creating Content
Your content management system should contain your posts with a schedule of when they are to go out.
If you are doing a 30 day challenge, then you will need to put a new post out every day.
If you are creating a blog series, you can post once a week, or once a day, it really depends on your subject matter and your end goals.
When scheduling, think about your blog theme or themes.
Are you comfortable doing one series at a time?
Or, would you rather change the topic every day?
Changing topics is easier to do if you are outsourcing your writing.
It is possible to have multiple information products being worked on and available to publish each day.
Creating Content: Do It Again
Writing and publishing in this manner will help you create and launch one or more new products every month.
Outsourcing will allow you to create and launch more often.
Following this simple step will also increase your customer base and following.
Product inventory continues to grow at a nice steady rate. This means you earn more money every time you add a new product to your lineup.
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