Creating Information Products

Creating information products is the whole secret of this online marketing strategy.

Repeating What You Have Already Learned

One of the biggest benefits of using this method to create your information products is the ability to work on the next product while launching your current one.

You simply plan your series, create it, publish it, create your information product, then promote it. After that, it is simply a matter of repeating these steps again and again. You can see how easy it is to create a new product at least once a month.

If you work on your next series while launching your current one, you will be ready to launch when you are done promoting your current blog post series. Read on for some tips to help this process go as smoothly as possible.

Related Topics

Start by thinking about what your audience needs to know and where do they go from there.

One of the easiest ways – especially if you are working with a new audience – is to start your products from the beginning, labeling them with numbers or letters to keep track of them. Give your audience a beginners product and solution and gradually increase information products that are more tailored to the experts in your group.

Next, ask yourself what else does your audience need to know. Asking this question will always lead you to your next topic. Did you talk about meal planning already? Move on to create a meal plan membership in your next series.

Delve deeper into your product information. This is easy to do if your first product is a basic overview of your topic. All you need to do is pick a small part of your product and go into more detail about that part.

I have mentioned getting more involved with social media. If those reading this want more information about getting started, then it would be easy to go deeper into the subject in a future series.

Feedback is very important. Try to have a live event early on in order to answer immediate questions buyers and potential buyers may have.

Listen to your audience, for there may be words of wisdom spoken that could lead your to future information products.

Don’t forget about the benefits of a well established email list. Each person on your list has already purchased a product from you. They kept their purchase and remained on your email list.

Now, when you launch a new product, you just send this information out to everyone on your email list. Never underestimate your customers, most are always looking for more.

Why is a well established email list so important? These are built-in targeted buyers.

Your list doesn’t need to be large, but it should be filled with those who have purchased from you already, and are happy with what they bought. Growing your email list is the fastest way to grow your income.

While most call to action responses are small, targeting your email list may increase that response rate to almost 25%.

Of course, that 25% is not all going to come from your first group email, it will happen over time while you continue to grow your list. Sending out regular emails filled with valuable content and offers to purchase your information products is the quickest way to success.

Earning $10,000 a month is not impossible if you create a high demand quality product that is appropriately priced for your audience. Give people solutions to their problems and keep doing it over and over again.

Having a vast audience means that you will probably have a 2% response rate that actually make a purchase.

Let’s say you have 1,000 subscribers, if 2% are buying, then you can sell enough products a day to make that kind of money in a month. The more you sell, the more you make.

If you then create a new information product each month you will have twelve products a year. With the right promotions, you will soon see your income levels grow.

Again, it is not impossible to earn $10,000 or more each and every month.

When someone new buys your product, they get added to your list. As you continue to create products, your list will grow, and so, too, will sales.

Promote your information products as you have been on social media, and using your email lists. If you give your audience what they want and offer them solutions on a regular basis, then you ensure that you will be a success.

In Conclusion

By now you have your ideas firmly set in your mind, and you know the process that goes into creating your own information product business. There is no reason to procrastinate any longer.

The quicker you get things done, the quicker your income will grow. Yes, you can create your own online business and earn a full time wage. You have complete control over how many products you want to sell and at what price.

Here is a quick outline of the steps you need to take to reach your goals:
1. Choose your blog series topic
2. Make 10 -20 outlines for future blog posts
3. Write your blog posts
4. Edit, format, then publish your blog posts using your content management system
5. Edit, format, then publish your blog posts into an eBook
6. Add TOC, images and other valuable content
7. Create your sales page and your download/thank you page
8. Install a shopping cart or make use of PayPal buttons
9. Use an autoresponder such as Convertkit.com or Aweber.com
10. Match you blog post series to your email series
11. Create a series of welcome and thank you emails
12. Promote yourself and your products through your email list and making good use of social media
13. Continue to repeat these steps over and over

Factor in a 4 week time period to complete each series, even if your series will continue beyond that time. Completing the prep work for each series in that 4 week time frame will allow you to create a new product every month. The rewards you reap may take some time as you create your products and continue to nurture your email list, but they will come after some effort.

Start Now

When you finish this series and do the eBook, you’re ready to begin.

Think about it, if you start right now, in 4 weeks you could be launching your first information product. In a year you could have 12 information products.

With great promoting, and systems set up to help you out, you could be promoting on autopilot before you know it.

How much you earn depends on how well you handle the math.

Love it, or hate it, math is the key to success. You create the products that solve pain points, you promote your products and your audience is going to be quick to buy them.

As your audience grows with each new information product published, the value you provide your audience grows. As your series grows, your income can only increase.

You will start off slow, but you know what happens to a snowball as it rolls down a snowy hill? It slowly gets bigger and you don’t have to do anything to it except give it that first push needed to get it rolling.

If you follow this process, rinse and repeat, your will soon be reaping the rewards for all your hard labor.