Creating Your Own Brand

Three things you need to define when Creating Your Own Brand and how to do so effectively

Whenever someone creates their personal brand they need to focus on three main things: audience, message, and content specific to audience and brand.

The easiest way to be brand specific is to use simple sentences when engaging your audience. It is easy to get long-winded and create walls of words.

These posts are often passed over as they take too long to read. Short, simple sentences of less than twenty-five words are best.

You can write as many sentences as you wish, just be brand consistent and the loyalty and trust will follow.

1. Define Your Message When Creating Your Own Brand

When you create your brand you are putting parts of yourself in it. Your education, experiences, dreams, passions and your personality are all used in your creation.

As the creator, you have to understand yourself in order to understand your brand. You know the reason for creating your brand, you know its purpose.

How you convey this to your audience is your choice.

2. Define Your Audience

All brands are looking for a specific audience; your brand is no different.  Why risk alienating your core audience if you try to appeal to a much broader group of people.

You really need to understand exactly where your audience lives and works. You want to know their education level, their age, and their gender.

By knowing where they hang out online, you can get to know their needs, wants, beliefs and even the struggles they face.

Knowing all this will help you build your specific core audience that will become loyal to your brand.

3. What Do You Offer Your Audience

Create a list for yourself explaining the reasons anyone should care about your personal brand.

Ask yourself these questions: What do I want them to know about my brand?; What am I going to do for them?; Why should they engage with my brand?

It is your job to know what your brand is trying to achieve. Remember, your brand always needs to be relevant to your audience.

After mastering these three elements it is time to narrow down your ideas, making them as brand specific as possible.

Learning these elements of personal branding will help you build a stronger foundation for your brand. Keep your notes handy and refer to them from time to time to see if you are still on track with your brand and actions.

Maintaining consistency is the best way to increase your brand’s credibility, while allowing your audience the chance to see and understand your brand. You have a vision, your audience is there to believe with you.

Study Successful Brands

You don’t need to struggle on your own. Other people started where you find yourself now. Find out how they overcame the same obstacles you face.

While you have to keep in mind the need for individuality, you can get great insights from studying other established brands. Learn from other people’s success and come up with your own unique brand.