Discovering Hidden Profits in Zero Traffic Keywords – Online marketers are always on the lookout for that one secret trick that will set them apart from the competition.
But here’s the reality.
More often than not, they end up adopting strategies and techniques that everyone else is using, turning their efforts into “me too” imitations that are far from profitable.
If you’ve taken traffic and profit-boosting courses designed for online entrepreneurs, you’re probably familiar with the emphasis on discovering low-competition, high-volume keywords.
The objective is to boost your content’s effectiveness. It’s a valuable piece of advice, no doubt.
However, here’s the exciting part they often overlook. A whopping 15% of all online searches are entirely brand new and unused.
These are the elusive zero-traffic keywords, hiding in the shadows, waiting for the discerning eye to uncover their potential. Astonishingly, they remain absent from keyword tools, and stay hidden in secrecy.
What’s even more intriguing is that these zero-traffic keywords are, in essence, the eagerly chased long-tail keyword phrases.
They are exceedingly specific, and the magic lies in their power to convert exceptionally well for you.
Many seasoned marketers have spilled the beans, revealing that what’s labeled as a “zero-traffic” keyword can, in reality, generate hundreds of monthly searches.
The numbers might not yet register as significant in the keyword tools reports, but when harnessed correctly, they can snowball into something truly spectacular for your niche site’s profits.
Don’t Be Deceived by Standard Metrics
In our quest for online success, we often place excessive trust in keyword tools to guide our way. Yet, these tools don’t always keep pace with real-time trends. New keyword phrases show up in our niches, defying the numbers we see on screen.
Google, the master of online searches, openly declares that a staggering 15% of all searches are entirely new, never-before-typed in phrases.
When you consider the sheer volume of daily searches, this amounts to a treasure trove of possibilities for your niche.
Human language and search habits are ever-evolving. What was once expressed as “pay per click” has transformed into “Google ads,” “search engine ads,” or “paid ads.” Similarly, “social media marketing” seekers might now be hunting for “influencer marketing.”
Keyword tools often report in averages, obscuring the recent surge in search volume. There are even debates about the accuracy of reporting and why search engines aren’t entirely forthcoming with data.
So, you must assume that hidden beneath the surface, phrases might carry more actual search traffic than the numbers suggest.
To identify your zero-traffic keyword gems, blend the power of digital tools, research, and your creative insight. By unleashing your imagination, you go beyond the strategies of most competitors.
When assessing metrics, shift your focus from sheer volume or competition levels. Instead, explore new ways to articulate common concepts. Dive into the specifics of what your audience craves.
Seek Relevance to Your Niche
Strive for relevance to your niche, but seek the low-hanging fruit—phrases that aren’t overly competitive. For instance, if you aim to capture the term “homemade dog treats,” you’ll find stiff competition and high search volume.
But when you target “all natural healthy homemade dog treats,” you’ll encounter zero traffic and no competition. Yet, it’s a specific search that folks may be using in different ways.
Its specificity, often unnoticed by keyword tools, conceals a wealth of profit potential. Your audience, driven by a shared commitment to their pets’ well-being, forms a tight-knit community. They’re willing to invest in their pets’ health, creating a topic ready for growth as more people learn about their dogs’ nutritional needs.
This opens doors to different content angles, whether you’re teaching how to come up with hypoallergenic treats, manage pet weight, or address digestive concerns—a world of possibilities opens up to you.
The True Advantage of Zero Traffic Keywords
So when you’re seeing a keyword phrase come up that looks to be “useless” at first glance, you want to think of what you can do with these phrases. First of all, the competition will be virtually non-existent.
Most marketers try (and struggle) to break into the marketplace with broad keywords and phrases that are hard to dominate with. So you’ll find that even if you don’t have an authority site, your content is capable of ranking very high right off the bat.
Secondly, your content is going to convert better for you. Most of the zero traffic keyword phrases are so specific, that the reader feels it was written just for their needs, and if you’re savvy about monetization or list building with the content, it should perform well for you.
Third, if (as we discussed previously), this is a brand new and trending phrase or evolving phrase from an original concept, it gives you the ability to leverage it early – before any competitors get wind of its potential.
Fourth, if you’re a marketer leveraging paid ads, then these are going to help you get targeted traffic at a mere fraction of what others are shelling out for their ads targeting highly competitive phrases.
Keep in mind that as you continually use zero traffic keyword phrases and rank high for them with valuable content, the search algorithms are going to see that your domain is providing what that target audience needs, and they will begin showing your site to people using more competitive phrases.
How to Uncover Zero Traffic Keywords That Are Worth Pursuing
So how do you uncover this unique, low hanging fruit? As I mentioned before, you want to use a mix of tools, research and creative brainstorming. But let’s dig into that process in more detail.
Using keyword tools like Google’s Keyword Planner, SEMRush, Ahrefs, or even AnswerThePublic or Ubersuggest, you can try to drill down from a broad seed keyword into more specific, lesser-known phrases.
You can even go to Google and let the autofill feature help you. For example, if you start typing all natural health dog treat into Google, you’ll see that people are also adding the word training before treat which gives you an even more specific, zero traffic keyword phrase option.
With the research phase, you want to look at more than just keyword tools. Start looking in forums and communities online to see how real people are searching. If you see someone using a keyword phrase like treats for raw fed dog, take that to a search tool and you’ll see that you can use another phrase: best training treats for raw fed puppy.
Start looking around on social media platforms, too. Look at how people are discussing things – the verbiage they use not only in posts, but in comments and hashtags, too. If you start looking on Instagram for homemade dog treats, you’ll find comments asking if they’re puppy friendly – so you can create a new zero traffic keyword phrase like puppy friendly homemade dog treats to use.
You can also spy on the competition. Do an analysis of their SEO to see what phrases they’re ranking for and tweak them to be similar, but more specific as a zero traffic keyword phrase.
For example, if you find a competitor ranks well for organic dog treats, use keyword tools and research along with creative brainstorming to come up with variants such as natural organic dog treats, organic grain-free dog treats, or organic dog treats that are puppy friendly.
In all cases, you’ll basically start with a broader keyword and narrow it down until it makes sense, but has little to no traffic or competition. You may have dozens or hundreds of subcategories when doing this, which means lots of content potential.
Discovering Hidden Profits in Zero Traffic Keywords Strategically
The main thing you need to know after discovering these zero traffic keywords is what to do with them once you have them? First of all, use them in your search engine optimization (SEO) efforts.
You can get high rankings and even a featured snippet position easily using this strategy. Google is providing more weight to those who have a voice-search strategy in place, and these long-tail, zero traffic keywords are perfect for that purpose.
Use the keywords in your titles, headers, body content, anchor text, tags and more. Even though they’re already narrow, do some research to gather related semantic keyword phrases to use, too.
Take time to develop value-packed content for your blog and social media based on these ideas. Your audience will gobble it up and interact more with your content because it’s very specific.
Use a mix of media formats, too – not just text but also video and images or even audio if you want to create a podcast episode or audiobook about it. Make sure you have a monetization or list building strategy in place when using these.
If you’re targeting the phrase all natural healthy dog treats, then you might have a recipe book you’re selling or you might be promoting silicone dog treat molds on Amazon, too. But get them on your list so that you can cater to their needs from that point on.
Zero traffic keywords may initially seem like a waste of time, but there are very savvy marketers using these for hundreds of unique visitors per month and finding their site gaining traction overall in the SERPs (search engine results pages).
As you start applying the concepts in this article, you may benefit from this reference.
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