How to build an online business without hustling – Part 2 – For someone who has a goal of being as hands off as possible in their business, you want to leverage the many tools and technology available to you to shortcut your workload.
This can automate certain processes that you would typically have to get involved with yourself, which would eat away at your time. The only thing you have to do in order to take advantage of this option is to take time to learn how to use the tools and technology so that you can automate many of your tasks.
Software Is Powerful – Use It When It Makes Sense
There are software tools, sites with templates, readymade content options and more that you can use to build and grow your business. These can be used to help you with content creation for your blog, emails, opt in offers, info products, social marketing and more.
Templates are one form of tool that’s going to eliminate a lot of the work you’d have to do. Using sites like Canva, you can simply choose a template and add your own text and be done with a task rather than having to brainstorm a design from scratch.
Other platforms have templates, too – such as autoresponders that give you readymade opt in forms or landing page designs. You can find private label rights packages that deliver your graphics, content and sometimes video in a done-for-your format.
Artificial Intelligence Is a Powerful New Tool
Artificial intelligence (AI) is another tool you can use to eliminate your share of the work in your business. Instead of having to conduct endless research, strategize the optimization of your content and profits, and write or develop multimedia pieces for your audience to consume, AI can take over as much or as little as you need it to.
The great thing about these tools is that they’re usually free or very low cost. You can find AI tools for free, PLR that costs $0.50 per content piece during a launch, and so on. It doesn’t have to break the bank for you to get around your work responsibilities in a creative manner.
You can also use some of the tools in your business to automate processes. For example, queue up your blog posts and emails to go live and get sent out to your subscribers and readers so that you don’t have to be anywhere near a computer at that time.
If your business requires any sort of interaction with customers, use a different kind of AI. Instead of the kind that can create written, audio, image and video content – use a chatbot!
These can be used on your website as well as certain social media platforms to answer common questions for you. This will easily whittle down your customer service emails, freeing up your time to do other things.
Automate Your Social Media Marketing
There are tools like Hootsuite that you can use to automate your social media marketing efforts. Just as you can queue up emails and blog posts, you can also use these tools to schedule your social content across multiple platforms.
This overall strategy of leveraging tools and technology to automate things is perfect if you want to free up your own time, or scale your business by doubling productivity in some areas.
Take a little time to learn how to use the tools and technology that will help you. By understanding how to use all of the features and functions, or knowing who to buy readymade content from, you’ll have a faster path to profits with less work on your part.
Yikes! This Ought to Catch Your Attention
There’s just one caveat to using automation tools and readymade content. If you don’t personalize it, you could create content that’s sterile and lacking any kind of voice for your brand.
Form Powerful Partnerships Where Your Contribution Is Minimal
One very overlooked strategy by marketers who have not yet made their business a huge success is strategic partnerships. This is where you bring something to the table and so does the other person – a mutually beneficial arrangement.
The only people typically taking advantage of this are six and seven figure marketers who know there’s a long line of desperate newbies wanting to ride their coattails and latch onto their brand to fuel their own branding.
You’ll often see some of these people “allowing” newcomers to add their name as a co-vendor for a launch, only to make the newbie do all of the work. It’s like renting out their reputation.
A More Ethical Way
There’s a more ethical way to engage in this type of partnership. When you find someone who has a skill or capabilities you don’t (or don’t want to do), you can have them do those tasks while you agree to handle everything else.
For example, you might be a fantastic copywriter with a reputation for good conversions. You can have someone else handle the research and product creation and another person take care of all the technical tasks, while you simply bring the copy to the project.
This is usually why you’ll see major launches being done with three people or more. Everyone does a little bit of work, rather than doing it all on their own, and they split the profits.
When you want to leverage partnerships as a way to get out of working too much, make sure you align yourself with the right people. Spend time identifying who would be a good fit as a co-vendor and begin building that relationship.
They need to have skills or capabilities that you don’t, and they must be diligent workers who are able to complete projects and meet deadlines in a timely manner. You have to trust the people you partner with.
When you bring up the idea of a shared product launch, make sure you emphasize the work you’ll be handling (even though you might be using other shortcut methods to deliver).
It’s smart to map out an official agreement. Sometimes, these launches rake in hundreds of thousands of dollars, and it’s not good to assume everything will work out perfectly.
Have everything in writing – who is a partner in the launch, what their responsibilities are, how the profits are split, etc. You’ll need to know ahead of time how you plan to handle any disagreements.
Implement a Multi-Pronged Approach for More Free Time
You have learned three very effective ways to lessen your workload and maximize your ability to build your business quickly. You can use one or more of these methods, and you can also combine them for even more free time in your schedule.
For your part in the equation with a partnership situation, for example, you can use some of the other methods of taking a hands-off role. You might outsource your copy task or use AI to help shortcut the process for you significantly.
You can use an outsourcing situation where you hire a ghostwriter and then use a tool to queue up blog posts that you then schedule using an automation social media management tool like Hootsuite.
Use PLR in your business
Or, you can use a virtual assistant as your freelancer and have them use AI to create content, queue it up and so on. This frees you from almost all of the work, but you have to be working with a VA that you can trust.
If you buy a tool like PLR to use in your business, you can then use AI to personalize it for you so that you can then use in your business. This requires nothing more than sourcing great content and prompting AI to make the improvements.
Outsourcing Technology and Partnerships
Outsourcing, technology and partnerships are tools for efficiency. You should use them whether or not you have a goal of eliminating most of the work in your business.
There’s no sense in forcing yourself to do more work than is necessary, and there are plenty of tasks that will require your direct input, such as decision-making.
Your systemization of this concept should start by pinpointing the tasks that use up too much of your time. Then you find a service, strategy or tool to cut it drastically. This may be dependent on your budget in some cases.
Learn the best way to use or pursue things like outsourcing, technology and partnerships. Over time, new tools and strategies will emerge (just as AI has recently), so pay attention to anything that can free you up from having to work a lot in your business.
You might find updates for tools, new PLR providers, a freelancer who has open availability and a fair pricing strategy, and more. Look for these things because you might be able to level with quality, save money or save time by making a simple switch.
You Deserve Mora Free Time
A desire to have more free time is just one of many reasons why these methods are attractive options for marketers at any stage of development in their business. By knowing how to use these techniques, you can improve your physical and mental well-being.
Many solo entrepreneurs work themselves into a state of burnout, even feeling sick and frazzled from their workload. By eliminating some of the work, you’ll be free to do things you enjoy, and personal satisfaction is important.
You’ll also be able to increase profits because your productivity and production will soar to new heights. You can have AI create dozens of blog posts, info products or emails in mere minutes, for example.
Let Your Mind Thrive with Creativity and Innovative Ideas
When you free your mind of drudgery, it begins to thrive with more creativity and innovative ideas. You do this by handing over the burdensome tasks to another person or gadget. And you regain a sense of freedom and peace of mind because you’re not stuck in a state of working on boring tasks 24/7.
As you apply these strategies, you’re going to find that your content is more thorough and comprehensive.
Also, all your tasks are done without fail or excuses. And as a result, your business will gain a competitive edge in the marketplace.
Be sure to read Part 1 of How to Build An Online Business Without Hustling – Part 1
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