Tap Into High-Level Visual Discovery on Pinterest – When it comes to visual social media platforms, Pinterest is one of two powerhouse entities that has a strong grip on the visual marketing strategies used by niche leaders online.
Pinterest gives you as a solo entrepreneurs, and major brands, the chance to share information and promote your products using a mix of images and videos that people can save and share.
There’s a strong built-in viral component to this platform because every time someone pins to their board, others can usually follow and replicate the process, snowballing your exposure.
I find this viral aspect of Pinterest most appealing, yet I have failed to make good use of it in my marketing so far.
Why? I think mostly by lack of persistence in producing the steady string of content necessary for success.
The thing is, it’s not hard to do. It just requires the commitment to stick to your pinning schedule. And not get distracted by other priorities like I have done. I fully intend to correct my error so I can capitalize on this awesome platform!
Success on this platform not only requires an understanding of what your audience there wants, but you have to know how to design Pins that attract attention and optimize them for top performance. But like I said above, this is NOT hard to do.
Visual Techniques to Garner More Attention for Your Pins
Because of the visual appeal of the platform, this is the starting point for online marketers to work on elevating their success here. There are different things you can do to make sure your Pins get noticed more often, saved and shared.
There are things like dynamic video Pins and interactive story Pins that can ramp up your Pinterest success. Dynamic video pins are better than a traditional static pin because it immediately draws the eye and stands out.
The motion and movement is something many pinners don’t know how to incorporate. You want to work on creating video pins that have different angles and text overlays that pull people in.
You can use the text for offering something special like a free gift or discount. Don’t make the video draw out for too long – this is a short form piece that has seconds to capture attention and work with a strong call to action statement.
Story pins that have an interactive quality like clickable elements can also have a big appeal to your target audience. You can use storytelling for your brand with this concept and get more engagement.
This is perfect for affiliate marketers, dropshippers of Amazon FBA associates who are using Pinterest to drive traffic to tangibles, but it can also work well for digital vendors who sell info products.
In general, if you want to have an advantage over other Pinterest marketers, take time to focus on the visual aspect of this platform. Always make sure your images and videos are high quality.
Do some research into the use of color to evoke an emotional response that correlates well in your niche. There are many professional looking templates online, including on sites like Canva, so your designs can start with something easy and customize it from there.
Make sure you’re not taking up too much space on the pins with text. You want the visual aspect to be clear and enticing. And make sure you test it to see how it look on all browsers and mobile devices, too.
Advancing Your Optimization Efforts on Pinterest
In addition to maximizing your visual appeal, you need to optimize your pins in other ways, too. Pinterest has its own SEO and algorithm, and it requires more than just sticking some keywords into the pin you create.
Make sure your pin descriptions are crafted with the right keywords for discoverability, but you also have to categorize them correctly on the right boards. This helps the algorithm understand the context of your content better.
You also want to employ the use of rich pins. This strategy involves adding more information on the pin directly. For example, if you want to use Pinterest to drive traffic back to your site about weight loss tips, you could use rich pins to get more attention.
The rich pin would include the headline, your name and a description of the article. It could also include pricing and availability if you were selling products. Overall, it enhances the user experience.
It gives them more information up front to help them determine whether or not they should click on the link. By pairing the visual appeal with optimization techniques, you’ll get more mileage from your efforts.
Getting More Engagement for Your Pins
Next, you’ll want to move on to the task of focusing on increasing engagement with your pins. You’re hoping to turn casual Pinterest users into loyal followers of your boards and ultimately, your brand.
You can start by joining and creating group boards to gain more exposure and support for your pins. Don’t take too broad of an approach with group board participation. Instead, align yourself with those closely targeted on your niche topic.
Make sure you’re not only posting your pins but sharing others’ pins as well. Comment on them and share them to your board(s) to help others get more visibility and they’ll do the same for you.
There are some brands who start a user generated content campaign on Pinterest, asking their audience to post pins of them using products that they sell that you can then share to your own board, too.
Using Analytics for Better Monetization
As you begin leveling up with your use of Pinterest, testing and tweaking different methods and styles, make note of what’s working and what’s not. You can get analytical data and dig into the metrics that will show you which pins are getting the most impressions and click throughs.
You can even see who is clicking on the pin to get a closer look at it, which gives you good insight into whether or not your pins are grabbing the attention of people scrolling through their feed.
If you’re selling products, you’ll be able to see what kind of engagement you’re getting in terms of people who are shopping through your pins using clickable elements and rich pin details.
Whenever you’re going through the analytical data, you’ll be able to see what types of pins ultimately earn you more profits. For example, you might see that an instructional or educational pin ends up closing more sales than a straight promo because the Pinterest user gets more value from the post.
Use every available form of monetization that is relevant to your business model and niche. If it makes sense for you to use shoppable pins, then integrate that into your content strategy.
It might be that your business model works best getting someone on your list first so that you can put them into your funnel and sell to them over a period of months and years.
Don’t forget that Pinterest also has paid ads. You can learn how to use these to drive sales and target a specific demographic within Pinterest based on keywords and behaviors that show they are likely to be paying consumers.
Pinterest is a social media platform that doesn’t require a lot of additional content. Using visual representations such as static images and short form videos, you can use them to capture the attention of your audience before funneling them to a larger piece of content, such as that on your blog.
Conduct a competitive analysis to see what others in your niche are doing with Pinterest and swipe the effective strategies (without copying their content) to test in your own profile.
Don’t be afraid to try new things, too. Pinterest is always evolving with new features, so by staying on top of these changes, and being innovative in your approach, you could set yourself apart and earn a larger share of the profits in your niche.
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